5 things businesses should look for in a marketing partner

So, you’ve decided to partner with a marketing agency to help build your brand and support with your business growth. Congratulations!

But with so many agencies out there, how do you know which will be the right fit for your business? While there are lots of factors to consider, we’ve put together our top 5 things to look out for in a marketing partner:

Expertise

While experience in your specific industry is a great sign, we’d recommend looking at their previous work and clients, which will indicate their ability to understand target audiences and craft effective marketing strategies suited to your business.

Budget

Some marketing agencies take on specific projects, such as campaigns, events, product launches or websites and others can work on a retainer basis, which can be hugely beneficial for supporting your longer-term business strategy.

Although conversations around budget can feel awkward, especially if you haven’t worked with an external marketing partner before, it’s better to be transparent about costings early on to avoid confusion later.

Communication

It goes without saying that effective communication is vital for any successful partnership! A marketing agency with dedicated account managers, clear communication channels, and a responsive team will ensure you’re kept informed about what’s going on, and visa versa.

Skill set

From social media and content creation to SEO, branding, and web development; marketing covers a whole range of elements. A good marketing partner should have a diverse team of professionals with expertise in different areas, ensuring a well-rounded approach.

While larger agencies may have more staff members and resources, a smaller team might be more hands-on and flexible, so consider what’s important to your business.

The ‘feeling’

Ultimately, the best marketing partner for your business is one that shares your values and truly understands your business and goals. Look for a team who will champion your business (and sometimes challenge the status quo!) and ask yourself if you can envisage a long-term relationship with them. If you enjoy working with them, then the rest should be easy!

At Entyce, we start by listening, learning, and understanding more about your business. So, if you’re looking to partner with a marketing agency to help your business grow, why not get in touch? We’d love to chat!