Entyce Director, Jane Entwistle, was asked recently if she would share a typical working day with the local paper for a feature on their business pages.
She agreed to an interview but as well as answering the journalist’s interview questions we thought it would be a good idea to produce a short video too.
We’re always extolling the virtues of video to our clients so it was time to practice what we preach. Over 50% of internet traffic is now using video. At the end of 2015 we predicted that video would be one of this year’s biggest trends and that is certainly proving to be the case.
We knew the write up of the interview would be great for the newspaper and this was published in the Chronicle on 21st April (a full page all about Jane complete with a picture of Sarah Jessica Parker!) but we thought an accompanying video would provide another dimension and be perfect for their website.
The online coverage is great for sharing, will remain online long after the newspaper has been used to wrap fish and chips and we know from experience that posts with video generate greater engagement and are more likely to be shared.
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