It’s finally happening! We are officially on our way back to normality, and with experts predicting that the UK will not need any further lockdowns we can all breathe a sigh of relief and begin to plan (and we mean properly plan!) for the coming months.
For all the business owners and marketers out there, I’m sure we’ve all experienced the new marketing landscape over the past year, as businesses adapted to a very different way of working, not to mention a very different way of communicating with their target audiences.
Many things needed to change during the pandemic; those key marketing times that we have spent years analysing and implementing went out the window as people took advantage of flexible working from home, your digital platforms (social media, website, Google My Business, email marketing, etc.) needed a complete overhaul to ensure they were in tip top shape to inform your audiences of how you had adapted to the ever-changing circumstances and, most importantly, the way in which you marketed your business had to take a different angle.
You will have seen these changes EVERYWHERE, from clothing brands ditching their holiday outfit promotions for loungewear to mobile phone brands emphasising their video chat functionality, not to mention supermarkets sending consistent emails to customers on how we can ensure we shop safely. But what happens now normality is returning? Will that mean a return to the marketing landscape of 2019?
Put simply, no. Marketing has always been an industry that is constantly adapting to new trends and technology, and that is certainly one aspect that the pandemic hasn’t changed. So how can you ensure that your site is ready for a post-pandemic landscape?
Page experience is key
June will mark yet another important algorithm change for Google, which will put significant focus on page experience for visitors. Speed, security, resolving errors and ensuring your site is responsive are just some of the things that you need to look at for your site to maintain and boost your rankings.
Keep your audience informed
For many businesses, the pandemic has highlighted the benefits that flexible working practices have, which has led some opt to forgo their physical offices entirely. If that is you, then informing your customers, prospective customers and contacts of any new address (virtual or otherwise) or phone numbers is vital. This will include updating your website, email signatures, Google My Business, and any other listings you may have.
Personable marketing is a must
Humanity in marketing has been increasing rapidly over the last few years, but never more so than during the pandemic. So, whether your team is returning to the office or you’re going to carry on Zooming into the future (pardon the pun!), give your audience an insight into your company culture and personality.
Looking for digital marketing support as we ease out of restrictions and beyond? Then contact the team at Entyce today to find out more about how we can help!