Ask small businesses owners about design and many will simply point to the company logo, but innovation design can transform a company’s fortunes.
Edward Naylor turned to a design agency because his clay and concrete pipe business – Naylor Industries, based in Barnsley, South Yorkshire – needed help.
The business which turns over Â£250 million, had spent Â£18 million on capital investment to little effect, while it’s attempt to diversify by manufacturing garden pots was floundering.
Edward, 45, says: ‘Investing in the design process massively helped us. We created the Yorkshire Flowerpots brand, which is now the UK’s biggest garden pot manufacturer.’
Profits have doubled and 60 more staff have been hired. Edwards adds: ‘We spent just over Â£10,000, which was cheap.’
For more information and advise on branding a product or service which could transform your business, contact Entyce Creative on 01244 310140