A new digital billboard advertising campaign for British Airways’ has been turning a few heads in London recently. BA is running two digital billboards set up in two locations in London – including central London’s busy Piccadilly Circus intersection. The digital billboards feature children reacting in real-time to flights going past overhead, the images on the display actually interact with what’s happening in the real world.
According to BA, the high-tech billboard uses a bit of “digital wizardry” involving custom-built surveillance technology.
Commenting on the airline’s marketing campaign, BA’s Abigail Comber said, “We all know from conversations with friends and family that we wonder where the planes are going and dream of an amazing holiday or warm destination.The clever technology allows this advertisement to engage people there and then answer that question for them. We hope it will create a real ‘wow’ and people will be reminded how amazing flying is and how accessible the world can be.”