Dixons have just launched a very cheeky new advertising campaign. The adverts encourage customers to go and visit other department stores to gain all the product advice they need then to go online and buy it at Dixons.
Using the similar fonts to a number of popular London retailers –John Lewis and Selfridges are shown here, and others include Harrods – the adverts start with a description of the benefits of shopping in these stores, before then reverting back to the Dixons font with the line “then go to dixons.co.uk to buy it”. The self-harm/awareness continues with the ads’ strap line, which is “the last place you want to go”.
Whether you love or hate these adverts, they certainly have us got talking!
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