With the International Food and Drink Event (IFE) drawing to close tonight in the London Excel Centre, we felt it only too fitting to tell you about our popularity among some of the major food manufacturers in the region (and beyond!)
Since our establishment in the mid naughties, Entyce has been the favoured digital marketing agency for many companies in the food and drink industry. Not only are we all avid foodies, our vast knowledge in this sector is unsurpassed.
In fact, food and drink makes up the largest industry sector of our clients. Similarly to the digital world, food and drink is a rapidly moving sector. It fluctuates dramatically according to a whole heap of social and economic factors. Whether it be the weather, industry standards, new government tax rises or dare we mention it, the recent horse meat scandal, as a team we need to keep up to date with the news so we can react quickly to these influences.
This month we have unveiled new websites for two leading cheese manufacturers, each completely different in content and style. Although we have many clients that may class themselves in the same sector, we treat every client individually.
Each company has its own character, corporate objectives and place within the market. When working with a client, regardless of industry or size, we analyse their aims and requirements from the outset. We invest the time to assess the industry, market positioning, competitors and customers. This allows us to build a client profile from which we can start to build our ongoing relationship.
Our digital expertise will again be exploited in the weeks to come as we are currently developing new sites for international corporations operating in the dairy, yoghurt and milk industries.
To give you a sneak insight of the sectors we work within, here are just a few to get your taste buds going:
- Vegetarian and vegan
- Ready meals
- Ice Cream
- Yoghurt drinks
We work with clients in these industries on their digital marketing campaigns, product and corporate branding, food and drink packaging and ongoing online and offline marketing.