Social media profile optimization, is the process of making your profiles as effective as possible so that they attract the attention of your target audience and show you or your business or company in a positive way.
Putting the extra effort into your social media management can have a big payoff. Here are some effective ways to run your social media presences:
1. Profile image dimensions
Your profile images on social media sites are less effective if they look unprofessional, so it’s important to pay attention and follow image guidelines for each social media platform. Images that are poorly cropped can give the wrong impression for your company.
2. Know your users
Knowing your users is a large part of social media management. Trying to post statuses and updates when your users are most active on the social sites can give you exposure. Here are some good tools to use
3. Post content but don’t go crazy
Posts on your social profiles should be frequent enough so that they are seen amongst your followers and connections, but not too much that they begin to annoy them or even worse give the impression that you are spamming them.
4. Get your followers and connections to share your content
Try to encourage your audience to share your content by including share buttons on blog posts and web pages. Social sharing buttons make sharing your content a breeze.
5. Entice your readers with freebies and competitions
One way to get the most out of social media is to offer your audience freebies and competitions, this will encourage interaction between you and you customers and will hopefully create a buzz on the social site. Just remember, everyone loves a freebie!