2021 is set to be big for design, with some major brands already revealing brand new looks this year. So, with this in mind, we asked our digital designer Kirstie to tell us her current favourite graphic design trends and what she thinks is going to be in demand for brands looking for a makeover in 2021.
Bright on white
I love the slick, clean design of bright shapes and colours on white space. Good examples of this are Monday.com and Slack. I like how the effect ‘pops’ on the page and draws the eye, giving the brands a modern feel. This is something I definitely expect to see more of as brands continue to move online and into 2021.
Gradients on logos
When designing new logos for clients, I love the effect a gradient can have on the overall look and feel. With Instagram and Google Mail already embracing this trend, I don’t think it will be long before other brands take their lead!
Blur and grain
I’m a huge fan of textured backgrounds. The simple effect of adding texture to a graphic can lift a design, without it overpowering the page. I also love that it allows you to add foreground elements such as bold typography or evocative imagery to really make a graphic pop!
Minimalist pop art
Two fast-food giants have already unveiled new looks in 2021 and it’s a hotly contested debate in the Entyce office which one we prefer. Burger King and McDonald’s have both gone for a playful, pop-art style which is both minimalist and modern – in other words, very 2021. I think the designs inject new life into the brands which have been around for years and are amongst some of the most recognised in the world. The pop-art style adds a sense of playfulness to the design which I love and definitely expect to see more of this year.