Twitter will celebrate its 7th birthday today. With over 200 million users worldwide and an average of 400 million tweets being sent every day, we can’t deny this social media frenzy is one to stay for quite some time.
If you or your business has not yet delved into the world of tweets and posts, now is the time to act. Only yesterday, Budget Day, did Chancellor George Osborne join Twitter and post his first tweet. With only 4 tweets to date he has almost 35k followers. Now we don’t profess that everyone can jump to this level of followers within 24 hours, however, it is certainly offers a wealth of opportunity for any business.
Jack Dorsley provided the ultimate companion or competitor (depends how you use it) to Facebook and launched Twitter in 2006. His inspiration came from signing up to the blogging service Live Journal in 2000, followed by six years of refining his idea for “a more ‘live’ LiveJournal. Real-time, up-to-date, from the road”.
Whether you wish to be a tweeting fanatic or not, we can’t escape the social media phenomenon. Businesses use Twitter in various ways to engage with their target audiences; from raising funds for charity to promoting a product or service. It is an effective tool to communicate directly with the people you want to notice you. To see some more articles on how people use Twitter, The BBC has some good examples.
A few tips to get you going:
Tweet every day – you need to be active to get in front of your audience and make them aware of you. Link to external resources and back to your website.
Be inspired – follow accounts who can offer you beneficial information. This could be industry magazines, gurus or general news accounts. You can learn a lot from Twitter, it’s not just about selling.
Don’t be too sales driven – people don’t respond to constant sales messages. Provide useful information and links to relevant articles.
Hashtag – this is a useful little symbol # which help your tweets show more easily in Twitter searches.
If it is still not for you, then you are not alone. Around 40% of Twitter users don’t actually write the content themselves. This is where Entyce can help and manage your social media accounts for you. Speak to one of our team if you want to see how it can benefit your business.