Jane Entwistle comments on the latest trend in TV watching – stereoscopic 3D viewing.
Tonight I am joining millions of other people and going to see James Cameron’s hugely impressive-looking feature film – Avatar, which has got us all excited about ‘stereoscopic 3D’ viewing.
Meanwhile, media companies are working out what kind of content we might want to watch in 3D. Producing stereoscopic content costs a reported 40% more than bog standard 2D content so it’s unlikely that every single TV advert and music video will utilise the technology just yet.
However formatting 2D films, music videos and commercials and making them 3D is not only possible but happening already.
“3D has to be seen to be believed,” says Framestore’s head of digital Mike Woods. “Sky is about to change football forever with its 3D coverage. This is the direction of 3D for me. Large event-driven moments. Football, X-Factor, gigs, feature films – anything that is an ‘experience’ will be invigorated with 3D coverage. We’ve started with the hardest project ever. Avatar is a technical masterpiece, and the steep learning curve has left us well equipped to deal with any CG/post-3D scenario. 3D may have been faddy in the past, but it is here to stay this time.” Quote source – Creative Review
The BBC has reported that 3D TV is being described as a possible saviour for recession hit manufacturers looking to boost sales. View full article on 3D viewing >
I am certainly looking forward to seeing the Avatar movie tonight and will be sharing my through on my first 3D viewing experience with you all!