On the 15th May 2015 The World Wildlife Foundation (WWF) launched a new fundraising campaign #EndangeredEmoji, a collection of emojis which represent endangered species.
A WWF spokesperson said, “The idea for the #EndangeredEmoji campaign was sparked by the discovery that 17 characters in the emoji alphabet represent endangered species.”
WWF is asking people to show their support for efforts to save endangered animals by encouraging them to retweet the Endangered Emojis either from their Twitter account (@wwf) or from the dedicated campaign page – EndangeredEmoji.com.
Every emoji you tweet is worth a small donation of 0.07p, then at the end of each month, WWF will tally the number of each emoji you’ve used, and tweet at you with the summary of the donation amount.
— WWF (@WWF) May 12, 2015
To sign up to the campaign, retweet the above WWF’s tweet and you will get a confirmation.
(To unsubscribe, tweet “Unsubscribe” at @WWF)