Penguin 2.0 went live at the end of last month and many sites have experienced detrimental effects to their SEO performance.
It’s been two weeks since Google’s head of webspam Matt Cutts announced the release of Penguin 2.0. For those of you who are unfamiliar with Penguin, it is ‘ the Google’s spam algorithm.
Over recent years we have seen Google crack down harder and harder on those trying to ‘play’ the SEO system, and it appears as though the latest update of Penguin has hit SEO rankings and content marketing strategies the hardest.
The Penguin algorithm was first seen on the scene in April last year, and since then it has undergone four updates, however, 2.0 seems to have had the biggest impact.
So why do we need to be concerned of this update?
For corporations who invest in content marketing strategies to improve their search rankings, then they need to be aware of the impact this could have on their optimisation.
Google’s intention is to recognise websites that offer authority on a subject, and give them a helping hand up the rankings.
The whole purpose of Penguin is to punish so-called ‘black hat’ SEO tactics, whether it’s link spamming, advertorials or other forms of nefarious methods to climb Google’s SERPs (Search Engine Results Pages).
An approach that has always been favoured by Google is to provide regular, fresh content – but now the quality of the content is becoming an increasingly important factor.
Even if your site has not suffered the effects of this latest update, it is strongly advised that optimisation strategies are approached or adapted to take into account these factors.
Using an experienced copywriter (such as ourselves of course!) can provide you with the depth and industry expertise to build your online authority through a wide variety of content types, such as news articles, page content and blog posts.