Is your marketing strategy supporting your long-term business goals? Well it should be! With markets becoming saturated and buyers becoming more educated, marketing can no longer be something you do on the side and must take centre stage.
All too often people automatically associate great marketing with high profits, however if done well, marketing can do so much more. Here’s four ways in which marketing can support your long-term goals:
Reaching your target audience
It is all well and good spending time and effort developing an amazing marketing campaign, however it’s totally pointless if your campaign does not then reach the right people. If this year’s mission is to increase your customer base, it’s time to start thinking about who you want to target and how to best reach them.
Building brand awareness
Creating consistent content across platforms that are right for your business is one of the best ways to get your message across. Get on social media, start a newsletter and put out valuable content that reflects your values and speaks to your target audience. Doing this will increase brand recognition and build awareness – vital for growing businesses.
Maintaining customer loyalty
It’s not just about attracting new customers! It’s also super important for businesses to grow relationships with the ones you already have. Get to know your customers and listen to their feedback, then adjust your marketing strategy accordingly. By engaging with your customers in a way that relates to them, you may just prevent them from looking elsewhere.
Employee attraction and retention
Your employees are your greatest asset and so did you ever consider that your internal and external marketing should go hand in hand? Talking about initiatives such as wellbeing policies online can attract new recruits, as well as engage with your current employees – great for retention and therefore your business.
Not sure if your current marketing is up to scratch? We hear you! Get in touch with our Entyce team for all things marketing, or if your internal communications need a level up, speak to our team Endorphin.