As a business evolves, its branding should evolve with it. A stale brand can put a business at risk of being left behind in a competitive industry. That being said, it’s important to have a consistent, recognisable brand that customers know and trust. So how do you know when it’s time for a rebrand or a refresh? Let’s look at some of the key signs…
Your business has changed
If you’ve outgrown your current look and feel, you’re offering new staple products or services, you’ve merged with or acquired another company, or simply switched up your goals, a rebrand or refresh to accommodate this growth can help you relaunch your company in its new era. Likewise, if your ethos, mission statement, or values have been updated, perhaps it’s time to reflect this shift in focus with a new look.
Your brand feels outdated
There’s a fine line between timeless and of the time. If your branding looks like it was fashionable two decades ago, perhaps it needs a bit of a makeover. Design trends change quickly, so it’s important to have branding that can stand the test of time in order to stay relevant in the eyes of your audience.
No one is sure what you stand for
Your brand should be simple and easy to understand. If customers are confused about what your business does or stands for, or there is no clear brand narrative, it’s time for another look. A clear and concise message is essential for customer engagement and loyalty, so therefore your branding should be focused and easy to navigate.
You blend into the background
Your business deserves to be noticed and should stand out against your competitors. If a brand isn’t distinctive, customers are less likely to remember a business and refer you to others. A full rebrand or even a refresh can help make a business more memorable.
Your competitors have rebranded
If your competitors have all updated their branding and you haven’t looked at yours in years, it might be a sign that times and trends are changing. Refreshing your look can help you stay competitive and demonstrate to your audience that you are committed to evolving with the times and investing in your future.
So, is your business in need of a new look? Entyce have helped countless businesses update or completely renovate their branding, giving them a new lease of life. Want to know more? Let’s have a chat.
