Digital marketing is now more than ever, a crucial part of reaching your target audience. Whilst many businesses approach a marketing strategy with the best of intentions (and much of the time with some great ideas), actually putting the plan into practice often falls by the wayside.
The key to successful digital marketing is consistency. This is the key way in which your target audience will see your brand on a regular basis, continually reminding them that your product or service is there and eventually encouraging them to get in touch or place an order.
As we near the end of 2020, how well has your digital strategy worked? If it hasn’t gained the results you’d like, or you haven’t kept up with your plans, take a look at our top tips below for ramping up your marketing activity for the festive season and beyond.
Sharing valuable content is a fantastic way to engage with your target audience. Whether they are searching for a particular product or looking for tips and support from experts in your field, this is the ideal opportunity to capture potential customers when they are actively engaging with your industry. We have always found that a range of content works best (e.g. videos, news articles, company news, informative guides, whitepapers, etc.).
Social media is, by far, one of the most cost-effective ways to reach a large proportion of prospective customers, but only when done correctly. A presence on social media should be consistent; this means posting on a very regular basis, using a particular tone and ‘look’. Ensure any and all images and videos that you share are on-brand, the correct size and encourage engagement. This guarantees that your audience is seeing your posts on a regular basis, which will go a long way in reminding them about your business as and when they may require it.
Is your website being found on search engines? Is it easy to navigate? Is the information clear? Is it easy to get in touch with your business from the website? If your answer to any of those questions is no, then you may be significantly impacting how successful your marketing strategy could be.
For eCommerce websites this is of parituclar importance. With Christmas often one of the busiest times of the year for online retailers, you must ensure that your customers’ buying journey is seamless; any issues your site may have must be handled at the earliest opportuntiy. Furthermore, ensure your site is optimised with search engines in mind, that your customers can easily find the information they’re looking for and that your contact forms, telephone number and email addresses are clear on the site.
Ready to boost your marketing activity this month? Get in touch with the Entyce team today for more information on how we can support you.