So unless you’ve been living under a rock, you’ll know that super-billionaires Richard Branson and Jeff Bezos have been to space (one of which in a rather ‘ahem’ unusually shaped rocket that we’re pretty sure we last spotted in Austin Powers, but that’s another story).
And that got us to thinking, what space themed tips could we give that would help our readers on their way to marketing success? Well we have plenty of tips (and we love any excuse for a pun!) so here they are!
Tip one: Have an out of this world website
This may seem like the obvious one but all businesses should at the very least ensure that their website is up to date and user friendly. A great website can give businesses the edge over their competitors and it can literally mean the difference between someone buying from you or using your services, or going elsewhere.
Tip two: Planet in advance
When it comes to your campaigns, content, basically anything to do with marketing, strategy is everything. We fully endorse the slow down to speed up approach, really taking the time to think and plan what you’re going to do and how you’re going to do it, before executing anything. You can thank us later.
Tip three: Rocket-launch a newsletter
Don’t underestimate the power of email marketing. Just try not to make it boring! Invest time in creating something that your database will want to open and read and you will see results.
Tip four: Don’t alien-ate your audience
One of the questions that we get asked all the time is how can we attract a new audience with our content. Branching out and trying something new can be a great thing for businesses, provided it is executed in the right way. The last thing any brand wants to do is alienate their current audience by producing content they don’t engage with or recognise, before attracting anyone new.
Tip five: Be a social spaceman
Okay, so we couldn’t think of a great pun for this one (it will come to us later). But the message still stands! In 2021, the importance of social media for businesses is as big as space itself you could argue, and brands need to get out there and make themselves heard. Otherwise, you run the risk of ending up in a black hole, where no one can hear you or your marketing scream.