Does your LinkedIn Business Profile look as good as it could? If not, then here’s a handy guide we’ve put together to help you!
LinkedIn profiles include a clickable business name, so it is certainly sense to ensure all your employees include the business name within their profile. You can see below when you hover over mine, that a pop up box is displayed with a short overview of the company.
Once you click on the business name, you may be faced with a rather plain looking page:
If you are an admin on the page, then you can do something to improve this!
Go to the blue Edit button featured at the top right hand of the page. Once you click on this, you will be taken to a page where you can fill in descriptions about your page, fields to submit your specialities and the opportunity to upload a cover image.
LinkedIn Cover Image – 646×220 pixels
LinkedIn Standard Logo – 100×60 pixels
LinkedIn Square Logo – 50×50 pixels
Make sure you publish your new page and you’re ready to go to start promoting your business via LinkedIn!