It was inevitable, but Instagram is rolling out advertising on the social platform in the UK. Facebook bought Instagram in 2012 for an eye watering $1 billion – even though it hadn’t made any money! Therefore it’s no surprise that Facebook have decided it’s time the popular photo sharing network paid its way.
Instagram has been trialling advertising on its platform since November 2013, but it has been restricted to the USA only. However those trials have obviously proved lucrative as they announced last week that advertising will be rolled out to the UK, Australia and Canada later this year.
Will advertising on the photo sharing app start to grate with its loyal users? Yes, potentially, but the key challenge for Instagram is to display adverts and images that appeal to its individual users without alienating them. Instagram will also have to consider how advertising will affect the overall user experience. Adverts will make money for the site, but without the 200 million instagrammers there would be no platform to monetise. The real test will be to try and get the right balance between adverts without hindering the overall Instagram experience.