2020 has brought about many changes to businesses, particularly in retail. And with the biggest shopping day of the year now falling within a national lockdown, more customers than ever before will be turning to online sales to find the best deals. Is your business ready for what is set to be the biggest Black Friday and Cyber Monday in history? Here are our top tips for staying ahead of the game:
Step up your website game
Is your website optimised for your Black Friday offers? If possible, we’d suggest building a bespoke landing page to entice your customers and making it as easy as possible for them to browse your deals and make their purchases. There are several things you can then do to further optimise your page for sales, such as:
- Showcase your offers with high-quality imagery
- Create an engaging product description
- Provide full details such as price, offer and when the offer ends, etc.
- Create an eye-catching design that grabs your customer’s attention
- And most importantly, ensure your page is fully-functions, mobile responsive and as simple as possible to navigate
We’d also recommend testing everything in advance, ensuring that all pages work seamlessly, from browsing products to adding to cart to checkout. No glitches or cheeky 404 pages in sight!
Social media offers businesses the perfect opportunity to shout about any Black Friday deals you may be offering, as well as allowing customers to shop directly without ever leaving your channels.
This year, we believe that more businesses than ever before will be taking advantage of paid social advertising and the in-platform conversions now offered by Facebook, Instagram and Pinterest. We also expect to see brands getting clever with their Black Friday marketing by offering exclusive discount codes to influencers, or even specific Facebook communities.
In addition to shopping directly, many businesses will also be stepping up their social efforts organically. Make sure your customers are aware of what’s on offer well in advance of Black Friday by regularly posting engaging content and teasing your audience with hints of what’s to come.
During the run-up to Black Friday, customers will expect to see an influx of emails offering exclusive discounts and deals from brands like yours and, in the current climate, it’s more important than ever to stand out from the crowd. Here are a few tips:
- Use simple yet engaging design and copy. Get straight to the point and ensure there is a clear call-to-action.
- Build a sense of FOMO (fear-of-missing-out) with countdown timers and limited-time discount codes
- Draw customers back to your site by using recovery emails for abandoned carts
- Reward loyalty with exclusive ‘return customer’ discounts
However your business is choosing to mark Black Friday and Cyber Monday, as you can see, there is still time to implement your strategy and promote your deals.
Need help getting started with any of these ideas? Contact our team today and we’ll help you get up to speed with Black Friday and Cyber Monday 2020.