We all know that first impressions count. Feeling confident about how you present yourself and your business is so important.
As an agency we work with clients of different sizes. One of the things we often see is businesses who offer brilliant products or services but have struggled to take their business to the next level because they don’t have the professional brand image that gives them the confidence to see themselves at that next stage.
For businesses without marketing expertise or too small to warrant an in-house marketing team it can be difficult to know at which point to make a significant investment in marketing and branding. Good quality, professional marketing isn’t cheap but it can be invaluable.
Business owners often worry about how other people/businesses see them but just as important is how their own workforce sees the organisation. A sales person who feels the company image just isn’t professional enough or the promotional tools they’ve been given look amateur will always struggle to make the sale.
Approaching big brands can be daunting and one of the things we hear a lot from new clients is that they know they have the capability to really deliver for bigger organisations and blue chip brands but they are afraid to approach them because they just don’t look the part. A modern, professional website which functions well and is supported by branded sales presentations and coordinated marketing collateral can make all the difference. If your staff are proud of the company image, website and want to show off the newly branded digital presentations they’ve been provided with not only will they walk taller into that pitch but they’ll have the confidence to approach bigger prospective clients!
It’s not just about sales staff either. Make all your staff proud of the impression your organisation creates and your workforce can become your biggest brand ambassadors.