We only have to look at the meteoric rise of TikTok, and before that YouTube, to know that video is one of the most important tools in your marketing kit.
If you’re looking for your target audience to take in your marketing message and keep that information, then video is the way to go. Research has shown that viewers will retain 95% of a message when it has been watched within a video, as opposed to only 10% when it has been read.
So if you haven’t already implemented videos into your marketing strategy, what are you waiting for? Follow our list of key things to consider for the perfect video to engage your audience!
For a great corporate video you will need…
Time restraints
Whilst on the odd occasion you may need to produce a fairly long video (like a tutorial), the majority of the time, short and sweet will work a treat! We recommend keeping your video to around the one-minute mark, this will not only work well on social media platforms, but will also ensure that you keep the information you provide clear and concise, increasing engagement.
A variety of shots
Focusing your camera on the same shot throughout the entirety of a video is, to put it mildly, boring. Break up your video with different shots throughout, or, if you’re producing a Q&A, question cards between each answer.
To use your words
Yes, we know we said people more engaged with a message when watching rather than reading, but that doesn’t mean your video shouldn’t have subtitles. This not only makes your video more accessible to all, but it will also allow viewers to engage with your message even with their sound off (for example if they watch on their phone during their commute).
Amazing sharing skills
Producing a great video is all well and good, but your work is only half done. Now you need to get sharing! Social media, articles, press releases and giving your video that touch of SEO magic will push your video’s engagement through the roof!
Looking for support with your video content? You’re in the right place!
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