Marketing predictions for 2022!

Well, we’ve made it to through yet another year! Full of challenges and triumphs, 2021 has really been one for the books (especially for the Entyce team).

With new team members, amazing client wins and some fantastic achievements, whilst we are sad to say goodbye to what has been a truly remarkable year for our business, we are now looking to what 2022 will bring. Of course, no forward planning would be complete without a look at up-and-coming trends in the marketing world.

Short and sweet

Video has played a huge role in marketing for some time now. With the advent of YouTube, not to mention the introduction of video to all social media platforms, if you aren’t utilising this marketing technique, you could be missing out on a huge opportunity to get in front of your target audience. Next year will see this tactic made even easier for marketers, with video now expected to only be in short and sweet snippets, such as those seen on social media phenomenon, TikTok.

You may have seen Entyce’s latest venture into the TikTok world. Whilst we await the inevitable global stardom that will be coming our way, we are utilising TikTok to uncover the latest trends and marketing tactics of some of the biggest companies out there. We understand that TikTok won’t be for every business, but even browsing this app, with all the astronomical success it’s had over the past few years, will give you knowledge of the newest viral trends, that you can then engage with on other, more relevant, platforms.

CSR

Marketing shouldn’t just be about your product or service, but about your company culture as a whole, and this includes how your company gives back. Corporate social responsibility can include a number of things, from a charity you support year-round, to an organised coffee morning, participating in Christmas jumper day and even introducing a sustainability initiative into your day to day working life.

More and more we are seeing companies both large and small invest in CSR. Not only is this a great way to showcase your dedication to giving back to great causes, something that customers are actively looking for, but carrying out CSR has been found to improve employee retention.

Mobile first  

Of course, as marketers we all know that mobile should form a significant part of our strategy. Google is now primarily indexing websites based on their mobile versions as opposed to their desktop versions, so if your site isn’t already responsive it certainly must be in 2022.

With more than half of all web traffic coming from mobile devices, and with a generation of prospective customers who have only ever known a world with mobile and are savvier than ever before, making mobile a priority is key to online success in the New Year. A recent survey carried out by HubSpot has found that 84% of marketers will turn their focus to mobile web design in 2022, so if you aren’t one of these people then you could find yourself lagging behind your competitors.

If you are looking to stay ahead of the game in 2022, get in touch with our digital marketing specialists today to find out how we can get you noticed!