Linkedin showcase pages allow your company to promote a specific product or service of your business. Linkedin users can then follow that specific product or service without following the company page or other showcase pages. The main benefit of showcase pages is that businesses can promote a service to a specific target audience.
Linkedin Showcase page example – Microsoft:
Microsoft is a great example to illustrate how showcase pages work. The main company page on linkedin for the business is called ‘Microsoft’ and then within that company page are subpages or showcase pages, for each of the Microsoft products. Each showcase page has its own unique audience to that product, which Microsoft can then strategically target with relevant marketing content.
Here is an example of a showcase page for Microsoft:
For help on setting up linkedin showcase pages, please get in touch.