We have been busy over the past few weeks, creating and developing a new website and digital marketing strategy for the telecoms experts, Pescado.
Pescado first approached Entyce to seek help with how to get their website working for their business. The site they had drove zero leads to the site, and was getting very poor interaction with potential customers.
Knowing the team and the business, Pescado really are brilliant at what they do and their site was not portraying this capability accurately. Entyce set to work to change this and deliver a site that absolutely represented the business’s core values, services and provided online visitors with an easy to use site.
The first stage was to restructure the entire site to create a new navigation, which clearly focused on user experience (UX). We introduced a sub navigation for the main sections, to allow existing and potential customers to quickly and easily find what they’re looking for.
As part of the process, Entyce shot new imagery for the site and wrote all the content, to ensure it communicated with the reader in a professional, yet coherent way. We have also produced a number of videos to showcase the business, client testimonials and product demonstrations.
Since the launch of the site, we have been busy working to a monthly strategy which heavily focuses on SEO and driving traffic to the site. Our approach is firmly fixed on attracting quality leads through the site, resulting in greater brand awareness and enquiries. Since the first month of going live, we have seen visitor number triple, and people staying on the site four times longer than previously.