2020 has only just begun and it has been a busy start to the year for the team at Entyce. Along with new enquiries coming in we’ve recently launched our first new website of the year for a motor finance specialist.
The client, Specialist Motor Finance approached Entyce and invited us to pitch alongside other digital agencies for the design and development of their new website.
They wanted a brand-new site which would help them convey their brand and services to their key audiences – car dealerships, existing individual clients with finance arrangements in place with them, as well as prospective new individuals looking to finance a vehicle purchase through a hire purchase agreement.
Alongside designing the website, we worked on a new brand identity for the company. Carefully considering logos, icons, colour palette and imagery to develop a brand which would be key to the website; but also to bringing together all of their marketing in the future under one strong brand, to support the ongoing growth and development of the business in the future.
Appealing to both B2B and B2C audiences was an important aspect of the brief and this was considered at every stage of the design and navigation planning.
Ensuring their clients could find answers to questions, submit information and make enquiries via the website was also crucial to delivering one of the client’s goals – a reduction in phone calls. The new site includes frequently asked questions and a “manage my account” section which enables customers to update their contact details or change their banking information quickly and easily via the website.
The website is now live and we are continuing to support this client with content creation, social media marketing and SEO and looking forward to offering them long-term support with their digital marketing. Check out the new site here – https://www.smfmotor.com/