TikTok is seriously addictive. We think everyone can agree with that statement. You open the app and an hour or two can pass like that. Previously an app for the small creators, TikTok is slowly transitioning to something much bigger and it’s rapidly becoming the largest social media in the world – even brands are jumping on the bandwagon!
So, who’s our favourite? We’ve given a shout out to the fun brands, the ones that hop on trends and embrace TikTok as if they are a small creator! Take a bow…
The king of business TikTok, RyanAir! There are so many posts to talk about, from the mystery plane face to shaming the ‘Karens’.
@ryanair Karen we’ve 2000 flights a day so we must be doing something right 😩🤧 #airline #ryanair ♬ ANOTHER ONE THANK YOU – kidzonmefypbelike
The genius way in which they make any trend work for them, you almost forget they’re a low-cost airline and that’s why their social is so strong. RyanAir well and truly own the skies of TikTok!
Next up is DuoLingo and while their TikTok is quite frankly bizarre, we like bizarre and we’re huge fans.
@duolingo they said make your one post from jail count #Duolingo #Dualipa #DulaPeep #jailtime #ordinarygirl #hannahmontana ♬ Unknown – Kittok
Duo Duo (the company mascot) is the face of their TikTok and their content is not always based on what services they offer. Nevertheless, they’ve created a personality for Duo Duo that followers love. They’ve made their brand instantly recognisable even if people don’t know what they do at first. We approve.
A shoutout to the underdogs! If you’re on TikTok, you’ll already know Ryanair and DuoLingo but do you follow Nandos? If you love foodie content and the occasional poking fun at customers, then you should check them out.
@nandosuk Yes we hear you, no we aren’t doing it yet 😌 #redpepperdip #finopitta #nandosuk ♬ cho meo – VĂN KHẢI ✅
TikTok is also huge for fashion brands, and you will all have seen ASOS on there, but what about Primark? We love their influencer-led content, mixed up with outfit ideas and fashion hauls – and as they’ve grown a huge audience on there, we’re guessing everyone else does too!
@primark Mid-week chic ✔️ @Aisling Chan #Primark #outfitinspo #chicfashion ♬ r&b loop – Official Sound Studio
So we can’t have a conversation about our favourite brands on TikTok without mentioning Gymshark. #Gymtok is huge and no one understands it better than them with content ranging from the influencer-led workouts to the hugely relatable (and hilarious). Do you follow Gymshark? Even if you’re not a gym-goer, we’d definitely recommend!
@gymshark This trend but @notbehzinga 🏆 #Behzinga #Sidemen #Gymshark ♬ original sound – Ryan Garcia
So, now we’ve shown you our favourite TikTok brands, do you want to see how a digital agency does theirs? Follow us here!