Whether you want to communicate with existing, new or prospective clients, your workforce, your suppliers or your wider network, a newsletter is one of the most effective ways to engage with your target audience.
But you want to ensure you are engaging in the right way. We will have all received a broken, poorly designed email at some point in time, one that we quickly send to our junk folder without a second thought.
You have a very small amount of time when it comes to email marketing in which to capture the attention of your audience so it’s crucial that your newsletter stands apart from the countless other emails that are certainly hitting inboxes on an hourly rate.
So, how can you set yourself apart from your inbox competition? Take a look at some of our top tips below…
No boring subject lines here! Your newsletter needs to grab attention before it has even been opened, and the copy you use is the key to do so. Whether you make it funny, ask a question, focus on the now, or pop in a few emojis, your subject line is critical.
Please, we beg of you, no more cheesy stock images! Whilst we are huge fans of stock imagery sites (you can find some real gems in there), your target audience is unlikely to be inspired to get in touch by a generic office image of somebody smiling at the camera or a fake meeting or even a classic cheesy high five. The best newsletter imagery is of course relevant to the subject but provides a splash of colour to your newsletter.
We are living in an ever-increasingly mobile-first world, and therefore any newsletter you send out to your database must be responsive on mobile. In fact, research has found that nearly 1 in 5 email campaigns are not optimised for mobile devices 🤯. Most email marketing software packages will ensure your newsletter is responsive, but don’t forget to test!
Email marketing is often a case of trial and error and one of the best ways to ensure your newsletters take the right path, A/B testing will prove critical to their success. Test different images, different fonts, different copy and different subject lines to find out what floats your audience’s boat and what brings the most engagement. Don’t forget to focus only on one element at a time so that you are able to appropriately assess their impact on open and click rates.
Looking to improve your email marketing performance? Come chat with the Entyce team today to find out more about how we can get your business seen in your target inboxes!