Our work with Brynmor

 

With over 25 years of baking experience, Brynmor bakes delicious flapjacks in a wide variety of flavours. What makes them different from other brands on the market is their dedication to offering an array of health benefits including reduced sugar, gluten free, wheat free and no artificial colours or preservatives.

 

Having found huge popularity in the European market, Brynmor wanted to strengthen its customer base in the UK, and therefore approached Entyce with a brief to produce an engaging e-commerce website and video marketing. After a lengthy pitching process, Entyce was the successful agency chosen as Brynmor’s digital marketing partner on the project.

 

Copywriting

The Brynmor team wanted copy for the website to reflect its fun, friendly and witty brand ethos, which our content team successfully achieved across the site, including the product descriptions and a number of initial blogs.

 

Web design and development

Taking an illustrative, vibrant approach, our design team got to work on the Brynmor website, using the great outdoors as inspiration, whilst also portraying the brands provenance by highlighting its Welsh roots. The site was built to provide full e-commerce functionality, allowing Brynmor to sell its delicious products online to retailers, wholesalers, independent stores and consumers.

 

Photography

Product photography was a significant part of the project, which needed to convey the product ingredients in a tempting way, that could subsequently be used, not only on the website but in social media and other marketing materials moving forward. The photography produced hit the nail on the head with regards to the brief, presenting the products and its ingredients in images that were visually engaging and versatile.

 

Design

Following the completion of the website, in order to further support the Brynmor brand in their launch on the UK market, we have continued to produce a variety of marketing materials including a shelf wobbler and barker, trade and magazine adverts, and social visuals.

 

Animation

Along with the new website we were asked to create an animated video featuring Bryn, that highlighted the product ranges and key marketing messages. The video is included on the website but is also key to their ongoing online advertising campaigns. With this in mind the video needed to work across a range of channels therefore we produced one longer video and a series of shorter edits to be used on social media and in presentations.