Sales and marketing have long been grouped together, and quite rightly so. In a recent article published in the Daily Telegraph, Richard Corner, the founder of Seafood & Eat It, demonstrates a prime example of how the right design can have a vast affect on sales.
Corner’s first attempt at getting his handpicked Cornish crab range into Waitrose failed due to inappropriate packaging design. Image is everything. And with a change of designer, an order worth up to £500,000 a year to supply Waitrose was placed. To read more on how the right design has changed the future of Seafood & Eat It, go to www.telegraph.co.uk