The digital landscape – 12 months after lockdown

This week marks the one-year anniversary of the first national COVID-19 lockdown, and I’m sure we’re all thinking the exact same thing – how did a year in which we couldn’t actually do anything pass by so quickly!

Yet here we are, with hope on the horizon that our exit out of lockdown will be for the final time and normality can soon return. But things won’t be quite the same as we all return to normal life; COVID-19 has caused many industries to change their approach, new trends have emerged and customers now expect to see different things from a business than they did pre-pandemic.

So how does the digital marketing landscape look, 12 months on from lockdown? We take a look below:

Social media became our escape

Social media marketing has been a dominant force in the digital world for many years now, but none more so than within the past 12 months.

As lockdown meant that we couldn’t physically see our friends and family, social media became the place to keep people updated, to communicate, to share stories and ultimately to keep ourselves entertained. For digital marketers this meant that social became a significant platform on which to communicate with current and prospective customers. One notable platform that found huge success during the pandemic, is TikTok. With more than a billion video views on a daily basis, this social platform is definitely one to incorporate into your strategy if suitable to your industry.

New forms of communication took over

It’s hard to imagine a life without Zoom or Team meetings or Google Meets now, but for many of us pre-pandemic, these video chat platforms meant little to our working lives. Now we couldn’t work without them!

This feature of remote working is not something that will go away as we return to normality. We expect these ways of meeting with team members, clients and potential clients to stick around as they have the potential to widen our target audience in a huge way.

Putting a face to the brand became crucial

In a time where we couldn’t see one another, ensuring that a human element to your business came across in your marketing activity was key. We have all very much been in the same boat for the past year, therefore sharing your own company’s experience in lockdown, how your team has adapted and, importantly, how you have been able to continue working effectively, has been crucial to potential customers in gaining confidence that your business has the ability to adapt and work uninterrupted.

Arguably, the digital marketing industry was one of the most well-equipped for lockdown life and making that quick transition to remote working. The team at Entyce has spent this past year supporting our clients to ensure their marketing is not only able to adapt to this new landscape but continue to achieve results.

Are you looking for support with your digital marketing? We’d love to speak to you! Contact our team today.