Today, for the first time, Instagram announced its growing popularity in the UK. With 14million active users in the UK, double what it was this time last year, Instagram is growing more rapidly than Facebook did to get to the same user base.
Instagram has become a major social channel over the past couple of years, mirroring typical consumer trends of moving away from text based communication to more visual forms of contact.
70 million photos a day are uploaded via mobile devices, generating 2.5 billion likes. People are becoming more engaged with visual content, and are overall being enticed to a more enjoyable experience of beautiful imagery rather than an overload of advertising which seems to have swamped Facebook in recent months.
One of the most noticeable trends we have seen to reiterate this shift in focus to image based communication, is the rise in importance of video. Not only does professional photography enhance a corporation’s image, but video is a great way of engaging with the viewer and drawing in their attention.
If your business is yet to make an appearance on Instagram or indeed any other social network, you may be missing out on capturing your target audience’s attention.