This weekend’s edition of The Sunday Times‘ Style Magazine will reveal its annual Best Dressed List and to promote it a print, digital and outdoor campaign that riffs on the idea of ‘fashion royalty’ has been created.
The campaign comprises three executions, expertly photo-comped, each depicting the face of a well known clothes horse in the guise of a King or Queen.
Kate Moss appears as Queen Elizabeth II, while Tinie Tempah appears as King Louis XVI of France and Victoria Beckham appears, appropriately, as Queen Victoria.