We launched our new site during the summer and some of you may have wondered, “What was wrong with the old design?” So we thought we’d share with you our reasons for redesigning it.
Firstly, being deeply engrossed within the fast evolving digital industry, we need to be at the top of our game and our site needs to reflect this. Although our previous website was very well ranked by the search engines, we wanted to strip back the content and display a confident image of capability.
We gain the majority of our work from existing clients and recommendations therefore it’s not our primary focus to pick up new clients through search engines, although this is a bonus.
Our old site featured a huge portfolio section, featuring 90% of the work we had produced and who we do it for. However, updating the site with the constant flow of work our studio produces was becoming difficult to sustain – quite simply put, we don’t have the time. Instead, we opted to strip back the amount of work displayed, giving you the reader, an easier portfolio to view and a stronger showcase of the type of work we produce.
The work we do closely revolves around a ‘Results Driven’ theory. And with this in mind, we wanted to share some of these results with you within each of our portfolio pieces.
With ever changing and developing technologies, we also wanted to test out some new features such as HTML5 (which which has become a popular internet language in 2012 and is still evolving). With this, we were keen to exploit the full screen size with the use of big, glossy images to give our online visitors a strong creative impact at first glance.
The content managed system which we have now integrated features WordPress, a free and open source software system. WordPress was originally created as a blogging tool, which is what attracted us to the system for our own site. Every member of our team, whether they are a project manager, designer or developer has their own login to the content managed system. This enables everyone to update certain areas and sections within the site. We have given each individual their personalised login, which can either allow them to edit selected pages or have access to the entire CMS.
Our new site certainly answers the objectives we needed to achieve, both visually and technologically.
The new site design was part of an overall rebrand for Entyce, which you can read more about here >