Food industry specialists Nimbus Foods recently appointed Entyce to carry out a rebrand. The North Wales based business manufactures ingredients for the food industry. They create innovative inclusions for use in a wide range of food products and are used by many of the world’s best known brands. In fact, you’ve probably eaten their inclusions and decorations without even realising it from chocolate chips in cookies to sprinkles on top of your favourite doughnut.
They approached us after being acquired by Meadow Foods, dairy specialists, who are already an existing client of ours and recommended our work.
The Nimbus team recognised that the time was right to rebrand but weren’t sure where to start. Their logo, branding and physical elements such as signage at their state-of- the-art manufacturing facility looked dated and didn’t represent them as the innovative, creative, successful international business that they have become.
We began by looking at their logo and overall branding, considering colour palette, imagery recommendations, fonts and straplines as part of the rebrand. As the rebranding was taking shape, they saw an opportunity to go beyond the business cards and brochures they had requested and asked us to look at a site aesthetics project implementing the branding across their site.
Their development and manufacturing facility is equipped with the latest high-tech, innovative equipment but despite this the overall appearance of the site was dated. We came up with concepts to overhaul the site and create a space that is welcoming to staff and visitors, on-brand, modern and showcases their products and the innovation that happens in the building. A workplace that their team can be proud of.
Now that the physical Nimbus site is looking amazing, we’re excited to start working the same magic on their virtual site. Our next project for this specialist food client is a new website which will reflect their expertise and get them noticed on an international scale.