Welcome back to Upfront with Jane! Your go-to podcast for digital marketing and business insights.
This week, we’re upfront with Chris Algar, Head of SEO at Sykes Cottages.
This past year has been turbulent for the travel industry to say this least. But with the UK roadmap in place and hope finally on the horizon, we want to know, how has this year been for them as a company and have UK travel search trends changed as a result of the pandemic?
In this podcast, we cover:
> How WFH affected him and managing his team remotely
> Working in the travel industry during a pandemic
> The huge impact SEO has in marketing in the travel industry
> How, once Government announcements had been made, bookings and website traffic surged
> How the UK is falling back in love with the staycation
> The changes in search terms and customer behaviours over the last 12 months
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