Welcome back to Upfront with Jane! Your digital and creative marketing go-to podcast.
This week, we’re thrilled to welcome Ollie Ratcliffe, Digital Communications Specialist at Bettys & Taylors of Harrogate, the parent company behind the infamous Yorkshire Tea brand.
In this episode, we cover:
> The positive impact of social media
> How to work in a creative environment remotely
> How consumer behaviour has shifted during the pandemic, both online and in tea sales (spolier alert: WFH = more tea)
> Whether he prefers to recruit based on creativity and attitude or experience
> And, most importantly, how to make the perfect brew.
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