UX (user experience) design means taking your users’ needs into consideration at every stage of the journey through your site.
Usability should be well thought out from your website home page to adding a product to your cart to receiving the email confirmation. Considered UX creates the difference between good and bad website design and development.
UX incorporates all elements of the end-user’s interaction with your company, its services, and its products.
A great user experience meets the exact needs of the customer, without hassle or inconvenience, simply giving customers what they say they want. UX is the: what, where, when why, how, and who of a product.
It encompasses everything that affects a user’s interaction with that product / website.
UX design needs to take into account your business needs as well.
It’s no use having a website that people love, if it doesn’t help your business achieve its goals.
The role of a UX designer is to take into account user needs and business needs.
Our UX designers follow a human centred design philosophy to address design challenges.
We start with your customers. We step into their minds so we can observe what makes them tick.
We work closely with you to plan your user experience strategy.
We create detailed wireframes for your website (organisation and labelling of content and functionality on your website).
During website design stage we remain focussed on the flow of a user through your site.
UX design ensures we clearly define the core.
- What is your core? (The core is the reason users come to your website, ie For iTunes, the core is music. For a shop, the core is a product.)
- What supporting information does the core need? (Photos, technical information, price, creative description, reviews, video, case studies etc.)
- How do users get to the core? (Sometimes visitors arrive at the core via the main navigation or search of site. But they might also come directly from Google or another website, social media or offline marketing.)
- Assuming users found what they were looking for, what can they do next? What is the call to action? Every succeeding interaction should bring some kind of value to your business – a conversion. For example sign up to an e-newsletter, fill in contact form, add to cart, checkout, click to like on Facebook, share on social media, pick up the phone and call you.
The core offering stands firmly in the middle of your website design. All other elements in your website design serve the purpose of bringing both business and users to their goal.
User focussed website design process.
Using analysis and measurement, we apply it to humans and their behaviour. UX design is the design behind the creative. We research the way that people use websites, and then provide recommendations for redesigning your website to create an optimised user experience.