Video has taken content marketing by storm. According to Cisco, by 2017 video will account for 69% of all consumer internet traffic.
Video enables businesses to quickly portray messages, educate their audience and build brand awareness. Any business with a good marketing strategy should be considering video if they aren’t already using the medium.
If you consider the potential reach, video is in a league of its own. Excluding Facebook, YouTube receives more visitors than any other channel, currently at one billion unique visits each month.
One in three Brits watches at least one online video every week which equates to a weekly audience of more than twenty million in the UK alone. If video is produced and marketed correctly it provides access to this captive audience.
We have seen numerous success stories emerge through clever promotional video campaigns. Who remembers those dancing Evian babies from 2013? This campaign is a common favourite amongst marketers and the public alike with the video receiving over 110 million views.
So even if your production and marketing budget isn’t in the same region as that of Evian, it certainly demonstrates the shareability of video.
Unsurprisingly, Axonn Research found that 7 in ten people feel more positively about a brand after watching engaging video content from them. Video is crucial for businesses to provide their target market with content that is easy to digest. If not, consumers will look elsewhere.
So you may be asking yourself is video really achievable for your business? Absolutely! Production costs have fallen dramatically in recent years and you no longer need to be a technical geek to work out how to use it.
We always encourage our clients to carefully consider the audience they are trying to reach to ensure the video is relevant and of interest to them. Then of course the promotion of the video needs to be thought out. Taking into account what platforms are most relevant for your audience is crucial to make sure you are sharing your video in all the right places.
At Entyce we produce exciting videos every day for our clients as part of their overall digital marketing strategy. If you need help producing and marketing your video content and would like to discuss this with us, we’d love to hear from you. Please get in touch on 01244 310140.