We see many organisations that have raced into developing their website, without spending the time at the outset to consider how it may be used by its visitors.
Results have shown that investing the time at the beginning to consider user experience, will produce a more effective website.
Remember you have to cater for both new and returning visitors. Is each type of visitor offered an easy journey to access the information they are looking for?
You don’t have long to capture an online visitor’s attention, so take a step back to see whether your visitors are enjoying a clear and easy to use experience on your site.