With more people staying at home and in some cases getting bored (not here of course), a new Instagram challenge has been born to keep users entertained.
Instagram is no stranger to an internet trend, over the years we’ve seen people posting #DollyPartonChallenge pictures and videos of the ice bucket challenge amongst many more.
The latest trend likely to be taking over your feed is the #UntilTomorrow challenge – let us explain what it’s all about.

The Until Tomorrow challenge sees users post a comical photo of themselves on their Instagram page, with the caption ‘Until Tomorrow’.
The photo has to stay on your feed for the entire day before it can be deleted.
How do you get involved in the challenge?
If you like one of the ‘Until Tomorrow’ pictures on your feed, you should expect to get a direct message from that person challenging you to post your own funny picture.
An example message you would receive, would say something like: “So…. you liked my post, now you have to post an embarrassing picture of yourself, for the caption you are ONLY allowed to write “until tomorrow” and you can only tag me.”
Of course, if you’re keen to get in the challenge, but haven’t received such message, you can simply go ahead and post your own picture with the caption and wait for any likes to roll in.
Once your picture has been liked, you’ll need to direct message those people with the rules for the challenge.
What happens if you don’t do the challenge?
With these kinds of internet trends, if you get challenged to take part and you don’t want to do it, it’s entirely up to you. It is only intended to be a bit of fun.
Can businesses get involved in the challenge?
With pretty much every business across the UK now setting up remote working where possible, then why should they not be involved in the challenge? Go on, get posting your Until Tomorrow pictures and check out Instagram page to see if we’ve jumped on board yet – @EntyceCreative
#UntilTomorrow