2022 is officially the year of looking to what’s next! The outlook for the COVID-19 pandemic is looking positive (fingers crossed) and we are all returning to our regularly scheduled lives (albeit a little bit differently from February 2020), now is the time to get planning both on a personal and professional basis.
For the business world, this will mean taking a deep dive into where you want to see your business in 6 months, 12 months and even years down the line, and create an actionable plan to reach this goal.
For many this will mean building brand awareness. BUT doing this with a tired, inconsistent and (dare we say it) boring brand, will work against you in the long run.
Revamping your brand is something every business will need to do at some stage. Whether you went for a simpler design at the outset for speed or your brand was created many years ago and now looks dated, a new brand can quite literally transform your marketing strategy (not to mention reach a significantly wider audience) because let’s face it, first impressions matter.
What’s included in a brand revamp?
What do you want your brand to convey? What will it be used for? How far do you want it to go? Will it be a full rebrand or simply refining your existing brand?
Do your research, look at your competitors and brands that you like to find where you want to sit within your industry and what you want your brand to convey to your audience.
When you think of brand your first thought goes to your logo. We can all think of an iconic company logo (Apple, anyone?) and we can all think of a truly dreadful logo (if you haven’t seen episode 1 of this year’s Apprentice, it’s a doozy); ultimately your brand can make or break a prospective customer’s perception of your business. But a great brand plan will go much further than this…
Your brand colours should not just focus on your logo but should be a strong palette of complementary colours that you utilise across all your marketing materials.
You may not think it, but consistent use of fonts is a key brand identifier and shouldn’t be overlooked. A strong and clear font can make a social visual, a leaflet or even a billboard, so don’t underestimate its importance (i.e. no comic sans!).
We have just scratched the surface of a strong brand, you should also consider imagery, the creation of brand guidelines, your tone of voice and so much more!
Whether you’re looking for a fully-fledged rebrand or simply a brand refresh, we can help. Contact the team at Entyce today to discuss your 2022 brand plans!